how freemium products are like really good cups of coffee
Everyone loves a free cup of really good coffee. Even if it’s a really small cup of really good coffee, everyone loves free coffee.
What if, right after drinking that really small cup of really delicious coffee, I offered you a bigger cup of delicious coffee with your choice of cream and/or sugar for $1?
That’s how I think of the “freemium” model for stuff like software. You make something really awesome, give away a small-but-complete version for free, and then offer a biggerbetterawesomer premium version for a price. This lets people have a complete first experience (finish that delicious yet really small cup of coffee) with the option to get more (plus extra!) if they shell out some cash.
What kind of coffee are you selling?
